The challenge
Campfire Circle, an Ontario not-for-profit organization, supports kids with cancer or serious illness by delivering healing through happiness within hospital, community and overnight camp programs. To identify growth opportunities, Campfire Circle engaged ST to conduct an audit of its fundraising program. The scope of work was intended to be a stepping stone to an upcoming RFP, in which they would select a long-term partner to help execute the plan. They were ultimately looking for an agency that could grow their annual giving program.
The solution
ST delivered a high-level strategic assessment that identified key growth opportunities and practical recommendations to strengthen performance.
Two key recommendations were a greater focus on acquisition and a revised campaign timeline to better balance activity across the year. A comprehensive creative review led to recommendations for a clearer thematic focus for each campaign — improving fund alignment, sharpening the ask, and increasing emotional resonance in direct mail and digital campaigns.
On the digital side, we identified friction points in the donor journey and completed a GA4 analysis to uncover additional opportunities for growth.
25%
growth in overall revenue
158%
growth in mid-level donors
228%
growth in monthly donors
