The challenge
The Canadian Wildlife Federation is dedicated to the conservation of Canada’s wildlife and habitats for the use and enjoyment of all. To expand their reach to a larger and more diverse audience and drive more donations, CWF turned to STella! Prior to our partnership, CWF’s communications were firmly grounded in the pragmatic and scientific. To capture new audiences, our strategy was to connect with people’s hearts and to do so in a way that is unapologetically honest.
The solution
Inspired by, and leveraging, the song “Never Enough” from ”The Greatest Showman”, STella! created a manifesto, a collective stand, a declaration that, when it comes to the negative impact we have on Canada’s wildlife, Enough is Enough. More than a campaign name, Enough is Enough is a bold call-to-action for Canadians to join CWF’s conservation movement through different types of action.
Launched during GivingTuesday 2025, the omni-channel campaign included direct response (DM/email/SMS), digital, social, print, PSA and telemarketing channels.
Positive ROAS
across Google, Bing & Meta
Meta ads
performed best with 45+ audience
18-24
ROAS of 7 with 18-24 year olds
